Join The Skin Revolution: DAILE Launches At Urban Outfitters

On Wednesday we celebrated DAILE, a new buzzed-about skincare product, at Urban Outfitters Herald Square in honor of the brand’s launch in the retail chain. The night featured nail art by Brooklyn-based artist Eda Midori (aka “Lady Fancy Nails”), as well as makeovers from the Urban Outfitters beauty team, with DAILE applied as the makeup primer for guests to get a first-hand interaction with the cream.

Cocktails were provided by The Garret, a West Village cocktail spot housed above a Five Guys (and owned by DAILE co-founder, Adam Fulton), with Casamigos & Martin Miller's Gin sponsoring the delish sips. DJ Leslie Kirchhoff kept the night young and alive with her signature assortment of disco and dance hits you forgot you loved, all while guests lined up to get silly in the photo booth with a variety of props. Other takeaways included gift bags brimming with DAILE samples, beauty goodies from Urban Outfitters, and a social media contest where one lucky winner scored a big beauty surprise valued at $300.

Who was there: Guests included Christina Rinaldi, Rameet Chawla, Cyndi Ramirez, Cheryl Wischover, Ashley Weatherford, Leslie Kirchhoff, Kyle O’Brien, Adam Fulton, Clementine Desseaux, Zuzanna Buchwald, Eda Midori, Sophia Macks, Aliana Galan, Jey Van-Sharp, Christina Zayas, Jessica Surbaugh, and Hilliary Latham.


[Photos by Vanessa Granda courtesy of Daile]