The Golden Arches met the silver screen last night at the Cinema Society's screening of The Founder, a film focusing on the life of Ray Kroc, the man who turned McDonald's into an international force in the fast food industry. Stars Michael Keaton, B.J. Novak, and Patrick Wilson were on hand at The Roxy Hotel in Tribeca, where guests including Harvey Weinstein, Gina Gershon, and Timo Weiland toasted to the new film with Grey Goose cocktails and mini milkshakes. Not to mention all the burgers and fries. Click through for an inside look!

[Photos courtesy Patrick McMullan]