As we should all know by now, when Rihanna puts on a show it's go big or, well, go bigger. So when the iconic Bad Gal shut down Broadway with her cult favorite lingerie brand this weekend, we were expecting absolutely nothing less.
To celebrate the star-studded Savage X Fenty Show Vol. 3 hitting Amazon Prime, influencers and fashionistas flocked to Soho for Savage In The Streets, a one-night only affair that embodied (quite literally!) everything we love about RiRi and her inclusive lingerie line.
Produced in partnership with Amazon Prime Video and creative marketing agency BMF, the experience was a certified "Only In New York" moment, with well-heeled insiders taking over the street to view the vibrant pop-up presentation.
Let's just say this wasn't your typical fashion show.
Following an exclusive champagne-fueled backstage bash, guests stepped out onto Broadway for a theatrical, living installation. As music blared, models of all shapes, sizes, and genders lit up the windows of a historic Soho loft space, stopping traffic and turning the sidewalk into a VIP front row, open to any and all lucky pedestrians who happened to be in the right place at the right time.
Sexy, unexpected, and over-the-top in the best way possible, it was certainly a Saturday night for the books.
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[Photos courtesy Getty]