What do Hailey Bieber, Shanina Shaik, the Kardashians, Sydney Sweeney, Lebron James, Steph Curry, and Odell Beckham Jr. all have in common? Beside all being incredibly famous and wealthy, they are also fans of designer David Helwani’s luxury active and knitwear label Twenty Montreal.

We were introduced to the label when Naeem Delbridge and I were asked to appear in their Valentine’s Day campaign called “We Used To Be Romantic,” and have been big fans ever since. The label recently opened its very first store in Soho and some of the brand’s biggest fans showed up to celebrate. 

Click through for an inside look!