Last night, Target and Who What Wear celebrated the launch of their new collaboration. With celebs, bloggers and models alike we got a firsthand preview of the new collection at ArtBeam in Chelsea. The space was transformed into an idyllic spring setting with live models decked out in the new line. Between stints in the photo booth, guests like Jessica Alba and Kate Bosworth snagged custom monogrammed clutches and used interactive iPads to give their feedback on next season's collection. Click through for an inside look!

Who Was There: Guests included Jessica Alba, Hillary Kerr, Jaime King, Kate Bosworth, Katherine Power, Hannah Bronfman, Rebecca Minkoff, Lily Kwong, Eva Chen, Blair Eadie, Danielle Prescod, Mercy Watson, Daphne Oz, Zanna Roberts Rassi, Dustee Jenkins, Jemel Asbury, Nicolette Mason, Christina Caradona, Gavin Bellour, Afton Williams, Keiko Groves, Christine Cameron, Helena Glazer, Chanel Arias, and Megan Dack.

[Photos by Neil Rasmus/]