While we're quite sad to see the infamous poster of goats having sex plastered across the window at 392 Bleecker Street (after all, goat sex sells) go, we're all the more excited that sustainable cashmere company Naadam's first shop is open for business!
And but of course, there was a soirée worthy of the celebration. Packing the store to the brim with partygoers, the brand brought out all the stops, turning one dressing room into a bar, and the other into an astrologer's office, serving up freshly spun cotton candy and ice cream from a truck parked outside, embroidering sweaters on the spot, and more.
Click through for a look at what you missed from the softest shindig in town.
[Photo by Ben Rosser/BFA.com]