The Top 10 Parties Of New York Fall Fashion Week 2012

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Brian Atwood Celebrates First NYC Flagship

7. TWO-WAY TIE: Brian Atwood Celebrates his First NYC Flagship & New Ad Campaign Hosted By DeLeon Tequila; Proenza Schouler Store Opening

Before all the madness of Fashion Week truly began, a dinner for Brian Atwood's first NYC flagship and Proenza's new store opening helped kicked off the week in style.

Brian Atwood Celebrates his First NYC Flagship & New Ad Campaign

When: Wednesday, September 5 Where: Four Seasons; after party at the Electric Room Who was there: Kim Kardashian, Ryan Lochte, Heidi Klum, Paris and Nicky Hilton, Iman, Michelle Tratchenberg, Gabrielle Union, Estelle, Jana Kramer, Brian Atwood, Rachel Roy, Candice Swanepoel, Tinsley Mortimer, Devorah Rose, June Ambrose, Angela Simmons, Olivia Culpo, Nate Berkus, Katie Lee, Donna D'Cruz, and Gary Clark Jr, and DJ Mick Boogie.

Details: Brian Atwood helped kick off Fashion Week with his dinner for the opening of his first NYC flagship store and the launch of his new ad campaign. Stars were out in full force for the ultra-glam dinner at the Four Seasons, and many continued on to the after party at the Electric Room at the Dream Downtown. At the dinner, guests enjoyed a raw bar and hand-spun cotton candy while sipping on hand-crafted cocktails like The Maniac, The Sex is in the Heel, Midnight Purple, and The Atwood, all from DeLeon Tequila. Only VIPs were invited to the after-party, but with a guest list like this one it must've been hard to pick!

[Ryan Lochte] [Michelle Tratchenberg] [Rachel Roy, Kim Kardashian] [Photos via BFA] See Also: [Brian Atwood's New Campaign & Fall 2012 Store Opening Presented By DeLeon Tequila]

Proenza Schouler Store Opening

When: Wednesday, September 5 Where: Proenza Schouler, 822 Madison Ave Who was there: Jack McCollough, Lazaro Hernandez, Kate Bosworth, Gia Coppola, Rachel Zoe, Olympia Scarry, Jen Brill, Rachel Chandler, Tim Blanks, Genevieve Jones, Stefano Tonchi, Meredith Melling Burke, Elizabeth Gilpin, Meghan Collison, Mazdack Rassi, Jenne Lombardo, Guido Callarelli, Amis Garrigue, and Giovanna Battaglia. Details: Proenza Schouler opened their Madison Avenue store on the first official night of Fashion Week, and fashions' finest came out to support the brand-- and to check out the new space. The cocktail party in the store was followed by a dinner at the home of art collector Adam Lindemann.