Choose Your Brand Ambassadors Wisely
With brands, image and perception are everything. So, wisely picking your brand ambassadors (aka celebs that will wear and promote your brand) is a must. Say yes to Sarah Jessica Parker and no to Kendall Jenner. You don't want to give off the wrong vibe, so choosing a classy, stylish woman that's widely known in the fashion world is probably your best bet. No spoiled party girls wanted.
[Photo via @shoes2017_mode]
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