"Emily In Paris" Collaborates On A St. Tropez-Ready Fashion Collection

by Stephanie Maida · December 20, 2021

    The second season of everyone's delightfully ridiculous guilty pleasure, Emily in Paris, arrives on Netflix just in time for our COVID winter hibernation, but on-screen, it's all about sunny days at the beach. 

    And what's a dose of escapism without the perfect wardrobe?

    Our protagonist's fanciful fashion sense meets the breezy style of the French Riviera in the show's first-ever collaboration with IRL brand My Beachy Side.

    The summer-ready label, which gives back to women artisans in founder Gamze Ates's native Turkey, found an organic partnership with the show, resulting in a special Emily in Paris themed spring/summer collection that "captures the relaxed glamour and joie de vivre of the south of France," according to series creator Darren Star. "I love how the line brings classic St. Tropez vibes and interprets them in a fresh and sexy way," he told Vogue.

    With plenty of nautical flair, feminine silhouettes, and playful design details, the collection will have us all dreaming of warm vacation days and chic seaside nights. Why not manifest a little by stocking up on these St. Tropez style essentials ASAP?

    Shop the entire collection HERE and catch the new season of Emily in Paris on December 22nd!

    [Photos via My Beachy Side]