Summer Fridays

Introducing Summer Fridays, a must-have line that calls to mind everyone's favorite seasonal tradition of skipping out of work early and taking some much-needed time to unwind. Created by Marianna Hewitt and Lauren Gores Ireland, the vegan, paraben-free, eco-friendly beauty brand has become ubiquitous on feeds across the country. The product causing such a sensation? The Jet Lag Mask. While its minimalist, periwinkle packaging is certainly photogenic, it's really about what's inside the tube that counts. And after trying it ourselves, we can say the stuff actually works.

[Photo via @marianna_hewitt]

5 of 10