Rogan For Target Launch Party

by Rachelle Hruska · May 13, 2008

    Amanda Peet, Rogan [Amanda Peet at Rogan]

    We first told you about Rogan for Target last week, now we have some photos from the actual launch party at Barney's. The Rogan line will make it's official launch of this exclusive collection for Target in stores and online nationwide on May 18th. New Yorkers got a sneak peak of the collection first, when Barney's hosted a three day shopping event on the 7th floor. The line includes over 60 styles inspired by the designer's cool, avant-garde street style. Priced from $14.99-$44.99, the collection incorporates 100% organic cotton and natural fibers in a variety of eco-friendly wardrobe staples including loose tanks, wrap dresses and hoodies. Using nature's own beauty as inspiration for patterns and colors, the collection exudes a beach safari vibe.

    (More photos below):

    The launch party brought out its own real life beauties including: Amanda Peet, Diane Kruger, Aisha Tyler, Amy Ryan and Jessica Szhor, The MisShapes, Alan Cumming, Waris Ahluwalia, Chiara Clemente and Yvonne Force Villareal.

    [Rogan For Target At Barney's]

    Amanda Peet, Rogan Aisha TylerDiane KrugerRogan For Target At BarneyRogan For Target At Barney