Pinkyotto
Pinkyotto carries new stuff, but it’s a diverse collection. The minds behind the company are the perfect balance of freshness and sensibility, and this is reflected in their variety of clothing. Co-owner Ryo, an ex-model, speaks of how the store’s client base has expanded as the locations have expanded over the years, saying,
“This was my first store that I opened, here in the East Village, and we've been going strong for seven years.”
Items tend to be color coded, which is an interesting way of visually drawing you in. The store itself has a girly feel, but the clothes have a range of ultra-feminine to more androgynous, baggy pieces. The attentive girls on staff are more than willing to get out there and help you transform your day to night look with styling tips, often using their professional eye to help out in moments of hesitation.
Pinkyotto
307 E 9th Street
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