Having just moved into a new space, how are you liking the digs?
Max: We love being in NoHo, it truly feels like a neighborhood. Plus having our own space that is AYR dedicated, is both inspirational and much more functional! The Studio /Showroom/Office space is a true working studio and shop in one, which allows us to see customers and visitors interact with product – it’s informative for the whole team to see the reaction to each collection, and a great point of reference for us. Plus, our lunch options are much more fun. I might as well have a membership rewards program at the Smile we frequent it so much.