So many colors, so little time. Such is the feeling upon entering Brett Heyman's new kaleidoscopic jewelry box of a boutique on the Upper East Side. Her iconic mad lib accessories, punchy acrylic clutches, the modern day Birkin basket bags of about town It Girls, finally all in one place.

Also carrying the designer's newly launched home collection of cheeky meets chic trays, cocktail napkins, boxes and coasters, the Madison Avenue shop is a design lovers dream. With some of the pieces out on loan from Heyman's personal art collection, the shop feels as though it could be a satellite salon to her artfully decorated Upper East Side apartment. Entertaining hoards of fashionable women with a playful sartorial slant - it might as well be.

[Photos by Yumi Matsuo]

Cheeky-Chic Designer Brett Heyman Takes Us Inside Her First Edie Parker Boutique
Cheeky-Chic Designer Brett Heyman Takes Us Inside Her First Edie Parker Boutique
Cheeky-Chic Designer Brett Heyman Takes Us Inside Her First Edie Parker Boutique
Cheeky-Chic Designer Brett Heyman Takes Us Inside Her First Edie Parker Boutique
Cheeky-Chic Designer Brett Heyman Takes Us Inside Her First Edie Parker Boutique
Cheeky-Chic Designer Brett Heyman Takes Us Inside Her First Edie Parker Boutique
Cheeky-Chic Designer Brett Heyman Takes Us Inside Her First Edie Parker Boutique
Cheeky-Chic Designer Brett Heyman Takes Us Inside Her First Edie Parker Boutique
Cheeky-Chic Designer Brett Heyman Takes Us Inside Her First Edie Parker Boutique
Cheeky-Chic Designer Brett Heyman Takes Us Inside Her First Edie Parker Boutique
Cheeky-Chic Designer Brett Heyman Takes Us Inside Her First Edie Parker Boutique