How did the idea of Dada Daily come about?
Having been obsessed with the healthy food snack industry of a very long time, I really saw a hole in the market for something that wasn’t marketing me a diet or a prescription. Every brand was telling me what not to eat or that I should subscribe to this diet or that diet. It was exhausting and honestly how the heck did they know my favorite question, “What makes ME feel good?!?” So I started a company that is “accidentally vegan,” “accidentally dairy-free,” and “accidentally gluten-free,” but very purposefully good for you!
I also didn’t see any chic healthy snacks on the market that could be elevated to a dinner party setting but also express my aesthetic point of view.
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