Can you tell us a little bit about each of your roles within AYR and what a typical day looks like for you?
Can you tell us a little bit about each of your roles within AYR and what a typical day looks like for you?
MW: As Brand Director, my role is a balance of creative and business. Our team is small, so we think about high-level strategic ideas, and then it’s up to us to make them happen. On a typical day, I might spend time pulling references for an upcoming photo shoot, analyzing sales data, assorting our Spring 2015 line, getting feedback from our customer service team, writing copy for emails, brainstorming with the marketing team, asking Andy for advice. Every day is different.
JC: I design the clothing and right now I'm working through concepting and sketching into the Summer 15 collection. A typical day is spread between fittings, guideshop appointments and this past week we shot our fall 14 ecom photography.
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