How did the brand come to be?
Negative was a many-years-in-the-making project. Lauren and I were both working full-time in other industries when we decided to make a change and pursue a career in fashion. We started with night classes at FIT and it grew organically from there. We wanted to do something in fashion that would solve a real problem versus adding more clutter to an already crowded industry. For us, that white space was underwear. As we saw it, intimate apparel was a long-neglected category with a dissatisfied consumer base desperately looking for an alternative. We thought we could do better by making something different.
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