NYC Restaurant Innovators Sponsored By Heineken: Mario Carbone, Rich Torrisi, And Jeff Zalaznick, Michelin Meets Mulberry Street

[Restroom sign at Parm] Jeff: “We have these signs we had made to look like old school diner signs. That turkey sign was inspired by Katz’s deli, so all of these kinds of old school NYC diner places that had that diner vibe we liked. Light Boxes behind the bar, etc.”