NYC Restaurant Innovators Sponsored By Heineken: Mario Carbone, Rich Torrisi, And Jeff Zalaznick, Michelin Meets Mulberry Street

[Jeff Zalaznick test tastes the food] What’s the new restaurant called? Mario: “Carbone. My last name. This is Torrisi, his last name.” Are we going to have a Zalaznick? Jeff: “We will definitely have something that is an ode to my name at some point.” Would you ever franchise? Jeff: “I don’t think that’s something we’re looking into now. I think we definitely want to expand on some of our existing brands but franchise in the sense of giving the rights to others to open your restaurant, that concept is not something that we’ve considered at this point.”