As one of the few occasions outside of Halloween that you can actually deck yourself out in a full-blown costume, Coney Island’s Mermaid Parade is one of the most fun and creative beauty events of the summer. Filled with face paint, rhinestones and plenty of color, the parade offers a whole new world of products and styles. To achieve a look that’s more fairytale than flounder, check out these seven sure-bet products.

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