What's it like having launched an online startup versus running a brand offline?
What's it like having launched an online startup versus running a brand offline?It’s nice to have direct communication with your customers and then being able to learn from them. I want to create excitement for the customer so that you can wear what you want, when you want to wear it, and not have to wait for new collections to arrive at stores. Every month we release a new collection of 9 items that are designed to work well together. Everything from killer whale dress socks to Belts, Wallets, Tie's and my favorite the warrior gloves. We want the focus to be on design rather than price. I felt that if everything is priced the same you can always buy your favorite item. Everything is designed at our studio in Soho, we source our own materials and work closely with different manufacturers that I have established relationships with. Selling directly online allows us to focus on quality and detail while still keeping prices at $40 per item.
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