How A Grungy Gentleman Gets A Glow Up

If we’re talking individuals, I actually love when my friends rock my clothes, it gets me super excited to see that. Of course, it helps the brand when we have other people’s support—like yesterday, Kristaps Porziņģis wore our hat before our game and on the flight and all that, and there’s a bunch of pictures, so, one, as a fan, that’s incredible, and two, he’s so influential, and that’s awesome. We’re super appreciative of his support, and he looks great in it, which makes it a win for everyone. But I really like dressing my friends. We dress a lot of guys—just in the last week, we had Bryan Greenberg and Liam Payne—a bunch of different people. I get excited each and every time because I get a thrill out of making people feel confident and look fresh, I like to see when people feel confident in our clothes. But what gets me the most excited is when I dress my friends, for sure.