You said wearable tech would be one of the pillars that you would be talking about. It's so funny that the Apple Watch is finally here and Anna Wintour has one even though she famously uses a flip phone.

Anna WintourShe can’t use an apple watch unless she has an iPhone, right? I bet she does have an iPhone, maybe just her assistant uses it for her. But why do you think wearable tech is taking off and where do you see that going in the future? Well, I think that you should also speak with Scott Dadich, the editor-in-chief of Wired because he’s participating in our conference and he’s got so many brilliant thoughts around this issue. But I do think that it’s taking off because I think very subtly it’s about mitigating distractions, being able to shut down when we want to but utilize the best and utilitarian apps that we need and how they can be more customized. So the example that I often use is very soon, we’re going to be able to charge our phones inside our handbags. But you need a brilliant company, like Coach, that designs amazing handbags, to partner with the technology or what you’ll get is not-so-nice handbags that nobody wants to wear, therefore the technology will not be used. And that’s just a utilitarian thing that I think we all want. At the same time, many people talk about this, the various bracelets that monitor our health and all of these things, if we’re going to use them over the long-haul then they need to be more beautiful. And I think there needs to be a recognition that we won’t always wear one because not everything goes with everything. So there is a lot of opportunity, this is the most obvious way that fashion and tech can collaborate but I think in the future the winners will be the owners of the IP. And that means that there will be numerous applications that will very much depend on how they will really help us. [Photo via @burberry]
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