Why did you choose this time to open a boutique in New York?
We believe that the United States is an important market for our brand. It’s a challenging and tough market to penetrate especially for non-domestic, young and small-sized companies that can only be competitive if they focus on creativity and originality. This philosophy fits with our style. This is why we decided to invest directly in the US market with our fully owned subsidiary, Italia Independent USA Corp, with our headquarters in Miami. We've had excellent commercial results in Florida, specifically in Miami, where the presence of our team has allowed us to bring the message of our brand - which is strong energy and innovation. To support this strategy, we decided to open flagship stores in NYC, Miami and LA.
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