You have clear plans of expansion, how hard is it in the accessory market right now and what makes you stand out above other eye wear brands?
Our secret is to try to create something different and unique. We work a lot on the customization of our products with our Tailor Made Program, because it is crucial to offer a unique and distinctive product to our clients.
Our strength at I-I is our ability to market a unique product at an average price of approx. $197. We define it as “affordable luxury”, and we are reinforcing this message with the creation of a new family of products, EYEYE. This latest product was based on the current state of the market and its evolutionary trend with EYEYE being offered to the public at a price of less than $100 while still representing the brand’s DNA being innovative and unique.
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