Joe Mimran, Creative Director, Joe Fresh
Joe Mimran, Creative Director, Joe Fresh
This if your fifth store in New York City – Why SoHo? How does it stand apart from the other NY locations?
Well, for me, I was here a long time ago with Club Monaco, so SoHo has always been important. SoHo’s got tons of energy. It really continues to morph as a shopping area. I think it defines New York to a great extent because of its energy and its verb. I love the mix of students, tourists and locals – it sort of epitomizes New York shopping and you can get it all in SoHo. For me, it’s the place you gotta be. If you’re gonna be in one place in New York, you better be in SoHo.
[Joe Mimran via BFA]
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