Joe Mimran, Creative Director, Joe Fresh
Joe Mimran, Creative Director, Joe Fresh
You mentioned that art is in Joe Fresh’s DNA. How did that come into play with the advent of the SoHo store? How does that play into the Joe Fresh brand as well?
Well, I’m a collector, so it’s a personal thing. I’ve been collecting for many, many years. Our offices are in Chelsea – I go to an art gallery almost every day for a brain rinse. And for me, it’s totally inspiring. I love what artists do, I love what they represent, I love the mediums they work in. They’re always challenging our view on reality.
[Joe Mimran, Kyleigh Kuhn via BFA]
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