Dior Beauty Just Unveiled A Seriously Insta-Worthy Pop-Up In NYC

by Stephanie Maida · September 13, 2021

    Just days after Kate Spade transformed Gansevoort Plaza into a stylish apple orchard, a new designer pop-up has, well, popped up in the Meatpacking District.

    To celebrate the launch of the new Miss Dior Eau de Parfum, Dior Beauty has teamed up with floral designer extraordinaire Lewis Miller to unveil a dreamy installation and retail experience. The Miss Dior Millefiori Garden Pop-Up invites visitors on a "sensorial and digital journey through a multi-colored field alive with thousands of fragrant flowers in full bloom."

    Um yeah, that sounds up our alley.

    In addition to immersive AR experiences and various Insta-worthy photo ops (like a Kusama-esque floral infinity room!), guests can discover an assortment of products, shop the new Miss Dior fragrance, and even enjoy exclusive perks including personalized bottles and limited-edition tote bags. 

    The must-visit experience is open to the public now through Thursday, September 16th. Scroll down for a sneak peek!

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