Gawker
The company: Gawker Media LLC is an online media publication that publishes sponsored posts, original series and social media on news, scandal, entertainment, technology, television, beverages, gaming, auto, and more. They also control
Jezebel,
Gizmodo,
Deadspin, and 6 others.
Opened: 2002
Founder: Nick Denton, former Financial Times writer and founder of Moreover Technologies
The office: Gawker's office straddles three neighborhoods, SoHo, NoLiTa, and the Bowery. It is complete with a swanky lounge, rooftop patio, office surfboard, and unexpected cheerleader art. The pièce de résistance is the media wall complete with screens of every site's homepage. Everything inside the office is strategically there to generate the Gawker-mind set.
"We wanted a space that felt a bit like a library. The theory was that young writers -- recently out of college -- would find the long rows of desks comfortingly familiar." -Nick Dentton
Average blogger's salary: $30,000
Wise Words: "The internet was supposed to allow media outlets not only to display the talent of their writers -- but to capture the intelligence of the audience...They are not even the smartest of our readers. If we're truly to capture the intelligence of the audience, we need to design for the most intelligent of the audience." - Nick Denton at SXSW 2012 on The Failure of Comments
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