Jingle Punks
The company: Private social network that connects indie musicians with multimedia, television, film, and ad agencies
Opened: 2008
CEO: Dan Demole & Jared Gutstadt (met at a Black Keys Concert)
Employees: 27
The office: The office is part work space and part studio and is filled with recording equipment and instruments of every variety. There are loud murals on the wall to create energy and encourage brand identity. The mural is an ode to indie music legends and was created by the staff.
Future: Opened a west coast office in 2010 and began licensing database in Brazil in 2011
Wise Words: "Ask anyone who took a meeting with me during that fragile inception period. OUT OF THE GATE I was branding myself as Jingle Jared, a gonzo rock 'n' roll CEO who never went to a meeting without a Jingle Punks t-shirt and other crazy swag. And people remembered who I was."
"Business and the rock star life/grind are not so different. Meetings are your world tour. When you head out on tour, make sure you have a merch table. Your branding can't survive without it." -Tips From the Rock 'n' Roll CEO Jared Gutstadt: Get Your Swag Straight
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