Melanie Masarin, 27
If you've ever taken a selfie in a perfectly-lit Glossier pop-up, this is the woman to thank. As the head of retail and offline experiences, Melanie Masarin has taken the cult-favorite beauty brand, quite literally, to the streets, helping to launch a permanent store in L.A., as well as immersive experiences across the world.
[Photo via @melaniemasarin]