AllSaints Does A Pool Party

by CHRISTINE CHUNG · July 13, 2010

There's only one tried-and-true solution to survive the dog days of summer: downing copious amounts of frosty drinks and jumping in the proverbial pool. On point, as always, AllSaints, the go-to brand for all things leather and London grunge, and Williamsburg free summer concert series 'Jelly Pool Parties' , held the first fashion pack-studded pool party of the summer.

VIP guests, Becka Diamond, and Brit exports Alexa Chung and Agyness Deyn, knocked back Sailor Jerry cocktails in the pop-up AllSaints pub, hung out on a roof deck kitted out with cozy sofas (leather, of course), and made humorous video flipbooks. For all you Aggy lovers, the model and her friend Fiona Byrne, co-creators of online magazine NAAG.com, will be video blogging in the on-site pub.

Indie bands PicturePlane, Deerhoof, Xiu Xiu, and Fang Island performed sets to a massive crowd, which featured some memorable costumes, to say the least. The food court provided an endless supply of beer, pizza from Roberta's, and for carnivores, cheesy bacon burgers from The Meat Hook.

VIP invites might be hard to score, but entrance to the concert is free, so there's no excuse to miss the great selection of bands playing during the 8-week run. Throw on your Wayfarers, bring a friend or five, and head down to Williamsburg. We hear Cut Copy and Chromeo are playing in August...