How "Gif" is Pronounced

If you reach a point in the conversation where there's such a lull, you get into the hot debate of how "gif" is pronounced, just bow out. Even the tech geeks of Palo Alto are sick of talking about it. The conversation is clearly going nowhere. No happy couple or long lasting friendship has ever been born out of a conversation about this topic. 

By the way, it's pronounced "jif,' but no one will care if you pronounce it differently.

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