How Fashion’s Favorite Florist Is Conquering The World With Blooms

I had entrepreneurial parents who both started their own companies when I was young, and I was fascinated by watching them create a business out of nothing. Fast forward 30 years, and I was lucky enough to leave Gucci with Tom when he left as his first (and only) employee and help him build TOM FORD from a blank sheet of paper. I think about this often and the countless lessons I learned from Tom about the importance of hard work and perseverance but also about the art of creating desire, and I have applied all of these learnings to FLOWERBX. The team and I are working tirelessly on creating FLOWERBX as the first ever global flower brand.   

Were you expecting the success you achieved in attracting investors?

I am so lucky with our cap table and to have so many strong, successful and strategic investors. Natalie Massenet and Carmen Busquets were two of our first investors very early on and they set the bar high and also ensured that FLOWERBX was a “club” that others wanted to join.

What are your immediate goals for FLOWERBX’s growth – say within the next two years?

I hope to have expanded across the entire US and to the Middle East and Russia with a clear path and strategy on how to expand across Asia.

Where do you expect FLOWERBX’s American HQ to be?

We operate with a very lean business model without shop fronts or fancy offices, but will plan to add to our distribution centers as we expand. We are currently operating the US operation out of our warehouse in Long Island City and will soon add a hub in Downtown Los Angeles this month.