Ladurée's Dreamy New Collab With La DoubleJ Brings La Dolce Vita Vibes Home

by Christie Grimm · April 21, 2021

    One of New York's most Parisian destinations is officially living la dolce vita!

    Italian lifestyle brand La DoubleJ and prestigious Parisian pâtisserie Ladurée have joined forces for a stunning spring collaboration you won't want to miss. 

    “Together we wanted to explore the mother earth figure and all aspects of motherhood - nurturing, shepherding, creating, whether you are male or female, a mother or not - in an appreciation of feminine energy,” shared La DoubleJ's founder, J.J. Martin.

    The cheerful, lively collection includes everything from homeware and tabletop pieces to tote bags, aprons and of course, macaron boxes!

    Like, really - could afternoon tea get any chicer? 

    And would you just look at these dessert plates! Too pretty to eat off of!

    To fête the charming collaboration and share their joie de vivre with passersby, the two brands invited young Brooklyn based artist Alexis Behret to bring the collection's Tree of Life illustration to life.

    Make your way to Ladurée's garden entrance wall on Thompson Street in Soho to snap the beautiful scene!