Like Jägerbombs? Try Jäger BALM!

by Stephanie Maida · April 1, 2018

    Everyone's favorite German digestif is wandering into the skincare industry. Inspired by their famously fun Jägerbombs (the two-step shot made with beer or Red Bull), Jägermeister has created Jäger Balm, a kitschy little play on words meant to soothe sore muscles and moisturize.

    Perfect after a heavy night of partying, apply the formula (made with Jägermeister, Beeswax, coconut oil, shea butter, and vitamin E) for instant relief on your shot-elbow and more.

    "From my role as Legal Counsel to current Sales Director, I am constantly reminded of the brand’s association with the 'bomb.'  It’s time Jägermeister takes back that word and turns it into something you can actually use! My thought became a reality and Jäger Balm was born," says Michael Rudy, Sales Director Control States East, Mast- Jägermeister US.

    We guess we better clarify: this is totally an April Fool's prank. However, the brand really did team up with Essentially Naturals in Nashville to create a small batch of the stuff you can actually buy.

    Watch the hilarious faux infomercial below: