Market Research
If you thought J.Crew was all Jenna Lyons and Mickey Drexler, you've a lot to catch up on.
I started this book the other day and it's such an interesting look at the evolution of American retail (remember those magic days of ordering things from catalogues!) and the fascinating father-daughter origin story of America's cult-favorite brand.
The Kingdom of Prep: The Inside Story of the Rise and (Near) Fall of J.Crew, $25.15
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