You Should Know: Rex Sorgatz

Rex Sorgatz calls himself an "Internet Person," but we know he's so much more than that. Rex, who's been called a "social networking butterfly" and "micro-celebrity" by the New York Times, is a media guru specializing in the digital, marketing, and social worlds via the Internet. He's "a hybrid digital strategist, marketing guru and social media consultant rolled into one." In 2010, Rex started Kinda Sorta Media (KSM), a digital strategy agency working with clients including SNL, GQ, Newsweek, MSNBC, Buzzfeed, Wired, M.A.C, Pose, Tipjar, and more. Rex's personal site, Fioculous.com is a must read amongst industry geeks and references the term meaning "a micro-organism that consumes its own waste for sustenance." We spot Rex out everywhere and think he's one you need to know about!

[You Should Know]

More Rex HERE.

[Shirt by BBlessing, jeans by Levis, shoes by John Varvatos]

Occupation: Internet Person Instagram/Twitter: @rexsorgatz, @fimoculous

"Go to bed!"

What do you actually do all day? Work on the internet, writing, designing, building.

Favorite song growing up? "Lucy in the sky with diamonds".

My biggest secret is... Written on the bathroom wall at The Jane.

Why do you live in NYC? I lost a bet.

Uber, Taxi, Subway or Citi Bike? Citi Bike!

My motto is... Go to bed!

My alter ego is... Lockhart Steele.

The last drink I had was... Two minutes ago.

My secret crush is... Whoever comes next in this slideshow.

What was your first job? Mowing the Napoleon, ND airfield.

Coming from? Going to? The East. The South.

What is your favorite work of art? A Chinese forgery of Vermeer's "Girl with a pearl earring".

Who should we know? Friedrich Nietzsche, if you can.