#UberLIONS
With the success of #UberKITTEN, Uber decided to partner up with Nat Geo Wild to bring on demand lion cubs. Supervised by trained handlers, residents of Manhattan were able to cuddle and play with baby lions for 15 minutes. If you were not able to request one, those who ordered had the opportunity to donate $1 towards Big Cats Initiative.
[Photo via @coburnww]
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