Rachelle's Reading List: Thursday, January 5th, 2012

1. Kanye West wants to take over where Steve Jobs left off. [@kanyewest] Forget the decline of the Euro, the news in the job markets, and the Republican primaries; there was one person that ended up captivating everyone's attention last night: Kanye West. The rapper went a tweeting rampage, firing off more than 80 tweets in the span of 3-4 hours. Here's what you need to know: [via MTV]

• The MTV VMAs meltdown stalled his fashion career: He had “an office in LA that was shut down after the "MTV" moment along with my tour with GAGA.

• But he didn’t give up there: I moved to Japan for one month after that and designed every night in my room... I had this opportunity to intern at Fendi and was also...offered a position to at Versace wich I could not take due to my contract with LV which was for 2 years... I moved to Rome after I left Japan and worked at Fendi for 4 months under cover ... I was there to give ideas for the men's collection. I moved to Rome after I left Japan and worked at Fendi for 4 months under cover ... I was there to give ideas for the men's collection. After doing the first LV collection I was sure I would get a second shot to create but was never given the opportunity.

• Nike Air Yeeyzs are only the beginning: I designed a sneaker called the YEEZY with Nike. I'm "allowed" to design 1 pair of sneakers every 2 years. I have more ideas...

• “Kanye in Paris”: Early 2011 ... I moved to Paris and opened a small design studio... the language barrier was quite difficult... I still don't have a Paris VAT number to this day... I don't know what a VAT but every time I asked why we didn't have fabrics they said...

• He’s a designer and a director: I was just discussing becoming the creative director for the Jetson movie and someone on the call yelled out.. you should do a Jetsons tour! This just happened a few hours ago. I was very insulted of course becuase for anyone that's seen the Watch the Throne Tour... Or Coachella or Glow in the Dark or Runaway.. you know I have real ideas...

• He’s still iffy about those Grammy nominations: I appreciate having the most nominations at the Grammies but I feel so conflicted by the fact that award shows sometimes are completely... illogical. Good logic tells me smile Kanye... the world likes you again... red or blue pill? ... aaaaand Swallow lol I wouldn't have the prestige I have if it wasn't partially for the Grammies validation and I honor that

• He started a new creative company called DONDA: I have started a new company and I'm so excited about the name.... it's got the best name ever of all companies of all time!!!....The name of the company is DONDA. DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas... I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts... DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford...

• His ultimate goal: I want to put creatives in a room together with like minds that are all waaaay doper than me. We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel. ...To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs. Donda.

• Warm closing thoughts: This will all take time but I wanted everyones to know what I really care about... I care about people. I care about my fans.. I care about people who have never heard of me... There are over 7 billion people on the planet now... Sometimes my grammar is wrong but my thinking is right : ) My mom was an English teacher so I know she sends an SMDH from heaven : )