Rachelle's Reading List, Tuesday February 7th, 2012

Pinterest Becomes Top Traffic Driver [Mashable] Have you started a Pinterest account yet? Can I just say that my sister Renee (mother to 4 living in Lincoln, NE) was TOTALLY onto this way before any of my tech savvy friends in NYC. I'm not quite sure what that means yet, but I feel so out of the cool kids club (I don't have an account yet!).

Pinterest, a two-year-old social bookmarking site that lets users collect and share things they like on the web, is driving increasingly significant amounts of traffic to retailers’ websites. The site’s popularity is quickly growing. Pinterest’s traffic increased more than fourfold between September 2011 and December 2011, bringing in 7.51 million unique visitors in December alone, data from Compete indicates. The amount of traffic Pinterest sent elsewhere has risen accordingly, becoming a top five referrer for several apparel retailers, according to internal data from Monetate, which provided the infographic below.

Pinterest's Power Players: Who You Need to Follow [Refinery29] I love this list from Refinery on some power player Pinterest peeps to follow: 1) Christine Martinez

The ultra-creative and infectiously funny blogger of Miles to Style is the buzz on campus with nearly a million followers under her stylish belt. Her sidekick, Miles, a precious pooch worthy of star status, gives Martinez's boards and fashionable point of view a playful quality. Her penchant for pretty and practical things (see Dog Friendly and Desirable Dresses) is cleverly balanced with whimsy woven throughout.

2) Jeanne/ Shop Sweet Things

She loves fashion and she loves to shop! The stylish San Francisco-based blogger and mother is a selective Pinner, curating only the most gorgeous from her countless Internet shopping sources. While it's easy to become inspired by her love for all things pretty and sweet, it's mainly the theme of organization in daily living that has Pinners seeking her boards for pure motivation.

3) Inge Falappino

A DIY lover with an unapologetic lust for collecting and a huge following to boot, Falappino's 71 boards with over 20,000 pins will have you repinning for hours. From DIY Jewelry to ideas for Kiddo Parties, there's something fun and creative for everyone to explore.