5. A surreal warehouse filled with 110,00 old package and product designs.
5. Check out this surreal warehouse filled with 110,00 old package and product designs. The NewProductsWorks Collection is a treasure trove for researchers, housing 40 years' worth of consumer goods! [GFK via FastCo]
Imagine a physical collection of packaged goods that spans decades of consumer marketing and provides real world examples of past and current offerings. A collection that reflects tracking trends across 300+ global product categories, and is the result of procuring items from essentially every product in food, beverage, household, health & beauty care, baby care, pet products, etc. At NewProductWorks (NPW), GfK’s innovation resource center, you can find just that. The one-of-a-kind, 110,000 piece NPW Collection is used extensively throughout the GfK innovation process, and results in faster, more efficient, more productive...and breakthrough...new product development for our clients.
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