Jessica Alba Coming To Bethesda's "Front Row" Fashion Weekend

by Sophie Pyle · May 7, 2013

    Next weekend, Bethesda Row is hosting their annual "Front Row" fashion weekend with three days of events and store promotions, and Jessica Alba will be the guest star this year (Bravo's Andy Cohen and socialite Tinsley Mortimer were guests of honor in previous years).

    The festivities kick off at 7:30pm on Thursday, May 16th with the premiere of The Tents at Bethesda Row Landmark Theater. The Tents is a behind-the-scenes look at the rise of New York Fashion Week, with interviews from top designers Carolina Herrera, Zac Posen, Carson Kressley, Robert Verdi, Betsey Johnson and more.

    On Friday from 5-6:30, Alba will signing copies of her new book, The Honest Life: Living Naturally and True To You in the lane. At 7:30, Georgetown Cupcake's Katherine Kallinis Berman and Sophie Kallinis LaMontagne will emcee a fashion show with looks from 15 of Bethesda Row's fashion retailers. There will also be fashion sketches, photo booths, trunk shows and more all day. Drybar founder Alli Webb will also be at the Drybar Bethesda to meet with fans.

    Bring your kids/nieces/nephews to the third day, a day of Legos on the Lane and kids entertainment on Saturday.

    Ride in style: Use the code "Frontrow" for 50% off your Uber ride to and from The Front Row on May 16-18.

    Go HERE for a full list of store events, like free gifts and 20% off at Ginger Boutique and Amethyst.

    [Top photo by Stephane Feugere]