When you put "Sarah Jessica Parker" and "Bridal" together in a sentence, chances are that amazing photo shoot sequence in the Sex and the City movie comes to mind - one very over-the-top Vivienne Westwood number in particular.

But Carrie Bradshaw and SJP have, in fact, rather different approaches to wedding dressing. The star, who famously wore a black gown to say "I do" to hubby Matthew Broderick, has always opted for chic yet understated - an aesthetic she's applied to her exclusive new bridal collection on Gilt.

Launched this week, the SJP by Sarah Jessica Parker Bridal line marks the brand's first foray into wedding ready-to-wear. Needless to say, the looks are as unique as they are effortless. From embroidered, open-front train skirts (practically made to be paired with the sleek SJP jumpsuits), to bow-back frocks, and a show-stopping feather gown, there's something stylish for everyone, whether you're a guest, a bridesmaid, or the bride herself. The best part? The price range. Mix and match pieces from just $295. (Not to mention the shoes.)

Click through for a look at the line, available now at Gilt.com!

[Photos courtesy Gilt]