Make sure your friends know that vodka is more than an odorless, bland, and versatile cocktail liquor. When it comes to vodka, the name game seems to be your standard top shelf. People tend to go for imported Eastern European brands- vodka's home- where the spirit rarely made its way outside the region before the 1950s.
But Fris (pronounced FREEZE) is a Denmark vodka made from wheat, with one more unique element: it has been freeze distilled six times, giving it the kind of silky smooth finish with a bit of a kick. Distillation is the make or break process in vodka creation, and Fris is the kind of vodka a non-vodka drinker would go for.
Fris Vodka $24