Tracy Anderson
It seems that Gwyneth Paltrow is constantly causing a media frenzy with some crazy diet fad (eliminating booze - really, Gwyneth?!), but this one we can get behind. Tracy Anderson studios have serviced everyone from our favorite health nut to J.Lo for good reason. Anderson has been noted as a world renowned expert in health and fitness, and, according to her website, she is also a retailer of extremely overpriced fitness gear. Spending too much money and a body like Tracy's? At least half of that sounds like me. Count me in.
Tracy Anderson, 30 Park Place, East Hampton
Montauk Pop-up, 32, Star Island Road, Montauk
[Photo via @stephanienye1]