The Blue Parrot is set to re-open thanks to a group of rumored silent investors. While a few minor changes are in the works, surfing videos and cowboy boot shot glasses are promised to stay...Phew! [Hamptons.com]
The summer of boutiques as beach shacks, trading high heels for flip flops, and the club as a beach-side lounge has arrived proving "Low-Key and beachy is the theme in the Hamptons this year". Um...sounds good to us. [NYT]
Luxury is moving in as Hermes sets up shop in East Hampton...a pop-up shop that is. [WWD]
MTV is gearing up to document the life of East End cruisers with their reality show True Life: I Have a Hamptons Share. If you are between the ages of 18 and 28 and "hit the hottest clubs and spend your summer on the beach where it's a constant party" then apply here at your own risk. [Dan's Hamptons]
A mystery buyer has been busy scooping up property along the entire South Fork "the way the rest of us go to Costco." The identity of Mr. Money bags remains a mystery. Do you now who it is? [NY Mag]