With the hottest in health, wellness and fitness making their debut all over the Hamptons this season, it's no surprise that Gwyneth Paltrow chose to bring Goop, her modern lifestyle brand, back to the East End - Sag Harbor to be exact - as a "liveable shopping concept."
Designed by Kate McCollough and Max Zinser of KMZ New York, the quaint, bay-facing space has been turned into a summertime oasis, where one could find fashion, furniture, home goods, beauty essentials, and even vodka. It truly feels like stepping into the Hamptons home of GP herself, complete with a closet dedicated to Prada.
Click through to take a peek inside Goop's shoppable incarnation, boasting bohemian Hampton village vibes galore.
Goop Sag Harbor, 4 Bay Street, Sag Harbor
Open 10 am to 6 pm daily, through September 3
[Photo via goop]