Meet Tatiana Alida Carrelet, The Stylish Illustrator Taking London Society By Storm

by Natalie Aldridge · May 21, 2021

    It is no easy feat to capture the hearts of a particularly discerning audience through artwork alone, yet London-based artist and illustrator Tatiana Alida Carrelet has done just that. After founding her design company in 2018, the French-English It Girl has been busy illuminating the society circuit with her effervescent and animated prints. In the last three years of opening up shop, Tatiana has collaborated with the likes of Clarins and Victoria Beckham, and her work has adorned everything from dinner party menus to t-shirts. And it's no wonder - her stylish illustrations are all colorful loose lines with playful, tongue-in-cheek allure. Instant fashion set favorites.

    I caught up with Tatiana to talk inspiration, illustration, and some of her luxe lifestyle tips.

    Whimsical and free are two words I would use to describe your work. Is there a particular artist or individual who had a great impact on your aesthetic?
    I love the simple lined drawings, yet captivating movement Henry Matisse uses in his work. His style has inspired me. I also take inspiration from Hilary Knight the illustrator of the “Eloise in Paris” books. I love love love the character of Eloise and I think somehow her cheeky character has inspired me with my series of prints.

    If you could only choose one art medium to work with for the rest of your life what would it be?
    Watercolor as it's buildable and can be soft with lots of movement or bold. 

    What is your ideal Sunday afternoon?
    My ideal Sunday would be having a lie-in, making a yummy brunch typically a green smoothie then crispy fried egg and avocado! I would then go to my local farm shop and do my veggie shop for the week. I love veggies. Perhaps meet up with a friend and go to a car boot sale and hunt for treasures. After that, I would do a little pampering... A hot Badedas bath then a movie and a massive bowl of buttery salty popcorn with honey drizzled on top, messy but delicious.

    Was there a particular ‘aha’ moment you had when beginning your company?
    When I got the keys to my first little studio honestly. I have never felt anything quite like it. Suddenly my dream of TA was happening. Much better than working from my bedroom.

    Where in the world do you feel most alive to create?
    I can sort of work anywhere. I just need quiet and to be alone with my headphones, good coffee, a solid table, a good chair and lighting, and nowhere too hot!

    A few favorites:

    Drink: If I'm in England it has to be a proper strong cold G and T. If I am in France a cold Pastis (a licorice liqueur) on a hot summer's day. That's my French side. 

    Shop in London: It has to be the Conran shop. I could spend hours in there dreaming up my dream home. 

    Book: Hard to choose one but one that I just will never get over is Rebecca by Daphne Du Maurier. I just think she is a genius with words.


    Natalie Aldridge is a New York based Interior Designer with an affinity for elegance, glamour, and eccentric characters. A Parsons School of Design graduate and resident Upper East Sider, she mixes whimsy and traditional into her creative work. You can find her sipping martinis at Bemelmans bar or needlepointing in Central Park.

    [Photos: by Oda Eide @tatiana_alida]