Exhibit A

A celebrity Bachelorette, we will call her “Jessica”, had just been through an extremely public breakup with her famous ex-husband. Their relationship had been under constant scrutiny by the media for a number of reasons, so the fact that it was finally over was initially big news. Although making a name for herself, Jessica was primarily famous because of her husband. It had been a few months since their breakup when I accidentally got a cc’d email from her manager. Since it was the first of its kind that I was receiving, I was shocked: the email was a tip off to the paparazzi saying that she would be going out to a Hollywood restaurant that night, what (and who) she would be wearing, and the name of the new “boyfriend” who would be accompanying her. At first, I was a bit judgmental: tipping off the paparazzi is extremely looked down upon in LA, but then I realized that Jessica was creating a new headline because she was sick of living the story that was consistently being played out in the media. Her breakup made headlines, and now her team was creating them.
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